Assess Corbin Church’s plan for selling Miche bags. How was changing his approach from franchising to a direct sales home party approach a more effective strategic plan?

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Miche Bag Goes From Idea to Worldwide Success

1. Assess Corbin Church’s plan for selling Miche bags. How was changing his approach from franchising to a direct sales home party approach a more effective strategic plan?

2. Would you characterize Corbin Church’s sales method a standing plan or a single use plan? Why?

3. As the economy improves, should Corbin Church change his plan? In other words, should he consider going back to a franchise model of sales rather than the direct sales home party method he’s currently using?


1. Why would a company ever give any of its products away for free?

2. How does Management by Objectives impact Kaneva’s planning process? Describe why Kaneva’s daily meeting is a stand-up meeting.

3. At the end of the video, CEO Chris Klaus says that Kaneva employees can spend 20 percent of their time on projects outside of the scope of the “roadmap.” What does this mean? Do you approve or disapprove?


HP’s Tough Decisions

1. What do you think about Meg Whitman’s decision to keep the PC business at HP? Would you have made the same decision?

2. Using the rational decision making process, evaluate Whitman’s decision. In other words, what was the existing problem, what were the possible alternatives, etc.?

3. How would you characterize the scope of Whitman’s decision? What levels of management were affected? Finally, should Whitman have used consensus in making her choice? Why or why not?

Southwest Airlines:
1. Using information provided in the video, give examples of both programmed and non-programmed decisions made by the leaders of Southwest Airlines.

2. Are decisions made by Southwest primarily done so under conditions of risk, uncertainty, or both? Explain your answer.

3. Explain how the rational decision making process was applied to solve a problem at Southwest Airlines.


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